- info@whitestoneinternationalcollege.org.uk
- +44 20 3727 6493
- Mon - Fri : 08.00-17.00
Whitestone International College of Innovation delivers quality-assured, standards-aligned programmes that integrate academic rigour, industry relevance, and digital fluency to develop principled leaders who deliver measurable impact.
- London, United kingdom
- +44 20 3727 6493
-
Info@whitestoneinternational
college.org.uk
United States
United Arab Emirates
India
Courses
Advanced Professional Certificate in Performance Marketing & Paid Media (Google, Meta & Programmatic)
A practitioner-level programme for marketers who manage growth budgets across Google Ads
(Search/Performance Max/YouTube), Meta (Facebook/Instagram) and programmatic
display/video. You’ll master account architecture, creative & audience strategy, bidding.
Course Overview
A practitioner-level programme for marketers who manage growth budgets across Google Ads
(Search/Performance Max/YouTube), Meta (Facebook/Instagram) and programmatic
display/video. You’ll master account architecture, creative & audience strategy, bidding and
budgets, feed and signal hygiene, experimentation, attribution and incrementality, and brand-safe
scale—so you can deploy spend confidently and report ROI with clarity.
Why This Course is Important?
- Efficiency at scale: Rigorous structure, signals and testing convert media spend into measurable outcomes.
- Cross-channel confidence: Harmonises search, social and programmatic to reduce overlap and wasted impressions.
- Board-ready reporting: Clear KPI trees, GA4/UTM discipline and incrementality framing earn stakeholder trust.
Learning Outcomes
By the end of this programme, participants will be able to:
- Design channel strategies with KPI trees (CPA/CAC, ROAS, MER, LTV:CAC) and guardrails.
- Build and optimise Google Ads (search, PMax, YouTube) with robust structures, assets and signals.
- Plan Meta campaigns (prospecting/remarketing), audience frameworks, creative systems and learning-phase control.
- Brief and govern programmatic buys (DSP basics, audiences, brand safety, viewability, fraud controls).
- Implement testing plans (A/B and multivariate) and scale winners without volatility.
- Diagnose and fix performance issues (feed/landing pages, quality score/relevance, frequency & fatigue).
- Operate with privacy awareness (GA4, Consent Mode awareness, iOS ATT/SKAN overview, third-party cookie changes/Privacy Sandbox awareness).
Target Audience
- Performance marketers, paid media managers, growth leads
- E-commerce and lead-gen teams seeking profitable scale
- Agency practitioners and in-house specialists consolidating best practice
Entry Requirements
- Prior exposure to digital campaigns (search/social) recommended.
- English proficiency (IELTS 5.5 or equivalent suggested).
- Access to live or sandbox ad accounts (college demo provided if needed).
Programme Structure & Modules
- North-star & guardrail metrics
- Budget phasing & pacing
- Funnel mapping (prospect → remarket → retain)
- Account/campaign structure; query control & negatives
- Ad strength, assets & extensions
- Bidding strategies (tCPA, tROAS), signal quality (audiences, feeds), PMax inputs (feeds, creatives, audience signals)
- YouTube for Action: formats, audiences, hook frameworks, brand safety
- Campaign objectives and conversion set-up
- Broad vs stacked interests, lookalikes, exclusions
- Creative operating system: concepts, angles, hooks, thumb-stop, motion basics
- Learning phase, budget scaling, frequency control and fatigue management
- DSP concepts (e.g., DV360 awareness), open exchange vs PMP/PG
- 3rd-party data vs first-party strategy
- Brand safety (allow/block lists), viewability, ad fraud controls, frequency management
- Product feeds (titles, attributes, diagnostics) and merchant governance
- Landing page alignment, speed, trust markers, form friction reduction
- GA4/UTM hygiene; data-driven vs last-click implications
- Assisted conversions & triangulation with platform data
- Holdout tests, geo-split/incrementality awareness; MMM overview for leadership conversations
- Test design (hypothesis, MDE, run time)
- Creative and offer testing matrices
- Weekly and monthly optimisation cadences; scaling playbooks
- Ad policy compliance and creative claims
- Consent Mode awareness, iOS ATT/SKAN awareness, cookie deprecation/Privacy Sandbox awareness
- Accessibility & inclusive advertising considerations; documentation and approvals
Awarding Body
Whitestone International College of Innovation
United Kingdom
Qualification Type
Advanced Professional Certificate
(Industry-aligned, regulated qualification issued by Whitestone International College of Innovation, UK)
Delivery Mode
Classroom – London (UK) / Dubai (UAE) campuses
Live Online – Instructor-led virtual sessions
Blended Learning –Pre-study videos/templates + workshops + mentored capstone
Duration
4 days (intensive) or 5–6 weeks (part-time blended)
CPD Hours: 28–36 hours
- Assessment: Knowledge checks + hands-on labs + Capstone Growth Playbook (submission & viva)
- Certification: Upon successful completion, participants receive the Advanced Professional Certificate in Performance Marketing & Paid Media (Google, Meta & Programmatic) from Whitestone International College of Innovation (UK).
- Template pack: account structure sheets, negative map, creative briefs & hook library, scaling checklist, feed audit, QA/brand-safety checklist, Looker Studio dashboard starter, weekly optimisation agenda.
- Immediate uplift in ROAS/CAC, spend stability, and executive reporting quality.
- Clear progression to advanced tracks (CRO & Experimentation; Marketing Automation & CRM; E-commerce Growth).
- Reflects current conventions in Google Ads, Meta Ads and programmatic buying.
- Emphasises privacy-aware operations, ethical advertising, and brand-safety standards used by global teams.
- Tool-agnostic principles transferable across markets and platforms.
Programme Fees
Clear Fee Structure With No Hidden Costs
£
475
Per Course
-
Industry-focused programmes with global standards.
-
Practical skills for real-world success.
-
Academic excellence with career-ready outcomes.
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