- info@whitestoneinternationalcollege.org.uk
- +44 20 3727 6493
- Mon - Fri : 08.00-17.00
Whitestone International College of Innovation delivers quality-assured, standards-aligned programmes that integrate academic rigour, industry relevance, and digital fluency to develop principled leaders who deliver measurable impact.
- London, United kingdom
- +44 20 3727 6493
-
Info@whitestoneinternational
college.org.uk
United States
United Arab Emirates
India
Courses
Advanced Professional Certificate in Event Management & MICE (Meetings, Incentives, Conferences, Exhibitions)
The Advanced Professional Certificate in Event Management & MICE equips professionals to plan,
deliver, and evaluate high-impact events across corporate, public, and destination contexts.
Course Overview
The Advanced Professional Certificate in Event Management & MICE equips professionals to plan,
deliver, and evaluate high-impact events across corporate, public, and destination contexts.
The programme blends event design, budgeting, venue & vendor management, production &
logistics, technology (registration, hybrid/virtual), risk & HSE, sustainability, and ROI
measurement, aligned with ISO 20121 Sustainable Events, OSHA/HSE, and international MICE best
practices.
Why This Course is Important?
- Economic driver: MICE generates significant direct and indirect spending for destinations and venues.
- Complex delivery: Events demand meticulous planning, multi-stakeholder coordination, and risk control.
- Digital shift: Hybrid/virtual formats and event tech are now standard.
- Career growth: In-demand for Event Managers, Corporate Planners, DMCs, PCOs, Venues, Tourism Boards.
Learning Outcomes
By the end of this programme, participants will be able to:
- Design purpose-led event concepts with measurable objectives and ROI.
- Build and manage budgets, timelines, and vendor contracts.
- Coordinate venue, production, logistics, and technical crews.
- Implement HSE, crowd management, and contingency plans.
- Deliver sustainable events aligned with ISO 20121.
- Evaluate outcomes with KPIs, feedback, and impact reporting.
Target Audience
- Corporate Event & MICE Planners
- DMC/PCO Professionals, Venues & Convention Bureaux
- Tourism Boards and Destination Marketers
- Marketing/Brand Teams organising launches and roadshows
- Entrepreneurs building event services businesses
Entry Requirements
- Experience in events, hospitality, marketing, or tourism recommended.
- Proficiency in English (IELTS 5.5 or equivalent suggested).
Programme Structure & Modules
- Audience, objectives, and experience design
- Programme curation and creative theming
- Budget strategy and revenue models (sponsorships/exhibitions)
- Venue selection, site inspections, layout & flow
- Vendor sourcing (AV, staging, catering, décor) and SLAs
- Contract law basics, insurance, and liabilities
- Production schedules, run-of-show, and technical riders
- Registration, ticketing, and event apps; hybrid/virtual delivery
- On-site operations, staffing, and customer service
- Risk assessments, crowd safety, emergency planning
- HSE requirements, permits, and regulatory liaison
- Data protection and cyber considerations for event tech
- ISO 20121 implementation, waste and energy plans
- Community engagement and accessibility
- KPIs, surveys, stakeholder reporting, and legacy outcomes
Awarding Body
Whitestone International College of Innovation
United Kingdom
Qualification Type
Advanced Professional Certificate
(Industry-aligned, regulated qualification issued by Whitestone International College of Innovation, UK)
Delivery Mode
Classroom – London (UK) / Dubai (UAE) campuses
Live Online – Instructor-led virtual sessions
Blended Learning –Pre-study resources + workshops + capstone project
Duration
5 days (intensive) or 3 weeks (part-time blended)
CPD Hours: 35 hours
- Assessment: Event master plan + knowledge test
- Certification: Successful participants are awarded the Advanced Professional Certificate in Event Management & MICE.
- UK-issued advanced certificate recognised internationally
- Toolkits: event budget model, vendor RFP templates, production checklist, HSE & security plan, ISO 20121 checklist, ROI dashboard
- Immediate capability to deliver safe, sustainable, and high-ROI events
- Enhanced employability with venues, organisers, agencies, and destination bodies
Aligned with ISO 20121 Sustainable Events,OSHA/HSE event safety guidance, GDPR (data), and global MICE best practices.
Programme Fees
Clear Fee Structure With No Hidden Costs
£
475
Per Course
-
Industry-focused programmes with global standards.
-
Practical skills for real-world success.
-
Academic excellence with career-ready outcomes.
Featured
Related Courses
Advanced Professional Certificate in Hospitality Management & Guest Experience
The Advanced Professional Certificate in Hospitality Management & Guest Experience prepares professionals to deliver....
Advanced Professional Certificate in Hotel & Resort Operations & Revenue Management
The Advanced Professional Certificate in Hotel & Resort Operations & Revenue Management equips hospitality....
Advanced Professional Certificate in Sustainable Tourism & Destination Management
The Advanced Professional Certificate in Compensation, Benefits & Job Evaluation is designed to provide HR professionals....
Advanced Professional Certificate in Hospitality Digital Transformation & E-Commerce
The Advanced Professional Certificate in Hospitality Digital Transformation & E-Commerce equips...
Advanced Professional Certificate in Health & Wellness Tourism & Spa Management
The Advanced Professional Certificate in Health & Wellness Tourism & Spa Management equips professionals to.....
Together We Learn, Together We Grow
At Whitestone, we believe in collaborative learning where students and faculty grow together through knowledge and experience. Our supportive community fosters teamwork, innovation, and shared success.
Contact & Follow us
Contact Us & Get More Information
Contact us for expert guidance, swift support, and strategic partnerships.
Whitestone International College of Innovation delivers quality-assured, standards-aligned programmes that integrate academic rigour, industry relevance, and digital fluency to develop principled leaders who deliver measurable impact.
Quick Links
Get Connected
Reach out to us for any queries or assistance. We’re here to support you at every step. Stay connected and let us make things easier for you.
Copyright © 2025 Whitestone International College of Innovation. All rights reserved.