- info@whitestoneinternationalcollege.org.uk
- +44 20 3727 6493
- Mon - Fri : 08.00-17.00
Whitestone International College of Innovation delivers quality-assured, standards-aligned programmes that integrate academic rigour, industry relevance, and digital fluency to develop principled leaders who deliver measurable impact.
- London, United kingdom
- +44 20 3727 6493
-
Info@whitestoneinternational
college.org.uk
United States
United Arab Emirates
India
Courses
Advanced Professional Certificate in Hospitality Digital Transformation & E-Commerce
The Advanced Professional Certificate in Hospitality Digital Transformation & E-Commerce equips
hospitality leaders to digitise operations
Course Overview
The Advanced Professional Certificate in Hospitality Digital Transformation & E-Commerce equips
hospitality leaders to digitise operations and drive direct revenue through technology, data, and
online channels.
The programme blends PMS/CRM/CDP integration, website & booking engine optimisation,
OTA/Metasearch strategy, marketing automation, guest apps & messaging, data analytics, and
digital payments/security, aligned with ISO 22483 service quality and PCI DSS/GDPR requirements.
Why This Course is Important?
- Direct revenue: Strong e-commerce strategy reduces OTA dependency and lifts profitability.
- Experience at scale: Digital touchpoints personalise journeys and reduce friction.
- Operational efficiency: Integrated tech stack streamlines processes and data flow.
- Career edge: In-demand capability for GMs, Revenue/Marketing Directors, and Digital/Product Leads.
Learning Outcomes
By the end of this programme, participants will be able to:
- Map and integrate a hospitality tech stack (PMS, CRS, CRM/CDP, POS, Channel Manager).
- Optimise websites/booking engines for conversion and direct revenue.
- Manage OTA/metasearch mix, parity, and merchandising.
- Deploy marketing automation (email, CRM journeys, paid media) for acquisition and retention.
- Implement guest-facing apps, messaging, and digital service flows.
- Measure performance using analytics dashboards, while ensuring PCI DSS/GDPR compliance.
Target Audience
- General Managers and Operations/Revenue/Marketing Directors
- E-Commerce Managers, Digital Product Leads, and CRM/Retention Specialists
- Owners/Asset Managers modernising tech and direct channels
- Consultants and vendors supporting hospitality digitisation
Entry Requirements
- Experience in hospitality operations, revenue, marketing, or IT recommended.
- Proficiency in English (IELTS 5.5 or equivalent suggested).
Programme Structure & Modules
- PMS/CRS/CRM/CDP roles and integrations
- Data architecture, APIs, and single customer view
- Vendor selection and implementation roadmaps
- UX, SEO, CRO, and booking engine best practice
- Rate plans, packaging, and add-ons for conversion
- A/B testing and personalisation tactics
- OTA strategy, margins, and coop marketing
- Metasearch bidding, parity management, and attribution
- Channel mix modelling and cost-of-acquisition control
- Email/CRM journeys (pre-stay/in-stay/post-stay)
- Paid media, remarketing, and look-alike audiences
- Messaging platforms, chatbots, and service recovery
- PCI DSS and secure payment flows
- Consent management, GDPR, and privacy by design
- Dashboards: web analytics, e-commerce KPIs, CLV/retention
Awarding Body
Whitestone International College of Innovation
United Kingdom
Qualification Type
Advanced Professional Certificate
(Industry-aligned, regulated qualification issued by Whitestone International College of Innovation, UK)
Delivery Mode
Classroom – London (UK) / Dubai (UAE) campuses
Live Online – Instructor-led virtual sessions
Blended Learning –Pre-study resources + workshops + capstone project
Duration
5 days (intensive) or 3 weeks (part-time blended)
CPD Hours: 35 hours
- Assessment: Digital growth plan + knowledge test
- Certification: Successful participants are awarded the Advanced Professional Certificate in Hospitality Digital Transformation & E-Commerce.
- UK-issued advanced certificate recognised internationally
- Toolkits: tech-stack integration map, CRO checklist, parity tracker, CRM journey templates, analytics dashboard pack
- Immediate uplift in direct revenue, guest satisfaction, and operational efficiency
- Enhanced employability in hotel leadership, digital product, and e-commerce roles
Aligned with ISO 22483 service quality, PCI DSS for payments, GDPR for data privacy, and hospitality digital best practices.
Programme Fees
Clear Fee Structure With No Hidden Costs
£
475
Per Course
-
Industry-focused programmes with global standards.
-
Practical skills for real-world success.
-
Academic excellence with career-ready outcomes.
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