- info@whitestoneinternationalcollege.org.uk
- +44 20 3727 6493
- Mon - Fri : 08.00-17.00
Whitestone International College of Innovation delivers quality-assured, standards-aligned programmes that integrate academic rigour, industry relevance, and digital fluency to develop principled leaders who deliver measurable impact.
- London, United kingdom
- +44 20 3727 6493
-
Info@whitestoneinternational
college.org.uk
United States
United Arab Emirates
India
Courses
Advanced Professional Certificate in Hotel & Resort Operations & Revenue Management
The Advanced Professional Certificate in Hotel & Resort Operations & Revenue Management
equips hospitality professionals to run efficient operations and maximise revenue through data-
driven pricing, distribution, and service optimisation.
Course Overview
The Advanced Professional Certificate in Hotel & Resort Operations & Revenue Management
equips hospitality professionals to run efficient operations and maximise revenue through data-
driven pricing, distribution, and service optimisation.
The programme blends rooms division & front office management, housekeeping & F&B
coordination, revenue management (forecasting, pricing, yield), distribution strategy (PMS, CRS,
Channel Manager, OTAs), and performance analytics aligned with ISO 22483, AHLEI, and HSMAI
revenue management best practice.
Why This Course is Important?
- Profitability engine: Professional revenue management drives RevPAR, ADR, GOP, and cash flow.
- Omni-channel complexity: Direct, OTA, GDS, and wholesale require coherent distribution strategies.
- Operational consistency: Cross-department coordination keeps service levels high and costs controlled.
- Career growth: Builds capabilities for Rooms Division Manager, Revenue Manager, Operations Manager, and DOSM roles.
Learning Outcomes
By the end of this programme, participants will be able to:
- Coordinate rooms, housekeeping, and F&B for seamless guest journeys.
- Build demand forecasts, pricing fences, and yield strategies.
- Manage distribution & inventory across PMS/CRS/Channel Manager and OTAs.
- Analyse KPIs (RevPAR, ADR, OCC, GOPPAR) and design actionable dashboards.
- Optimise costs and productivity through SOPs, rostering, and cross-functional processes.
- Align operations and revenue strategies with brand standards and ISO 22483.
Target Audience
- Rooms Division/Front Office & Revenue Managers
- Assistant GMs, Operations Leaders, and F&B Controllers
- Sales & Distribution Executives and Reservations Leaders
- Hospitality Entrepreneurs and Asset Managers
Entry Requirements
- Experience in hotel/resort operations or sales/revenue management recommended.
- Proficiency in English (IELTS 5.5 or equivalent suggested).
Programme Structure & Modules
- Front office workflows, upselling, and queue management
- Housekeeping productivity, quality audits, and linen cost control
- Cross-functional service recovery and guest journey mapping
- Market segmentation, unconstrained demand, and forecasting
- Pricing ladders, dynamic pricing, and fences
- Inventory control and length-of-stay management
- PMS/CRS integration, Channel Manager, GDS, OTAs
- Direct booking optimisation, meta-search, and parity controls
- Rate loading, content governance, and merchandising
- Menu engineering, banquet yield, and outlet profitability
- Spa, activities, and packages – total revenue management
- Cross-sell/upsell journeys pre-stay → in-stay → post-stay
- OCC, ADR, RevPAR, TRevPAR, GOPPAR – analysing and acting
- Dashboards for daily/weekly revenue meetings
- Budgeting, forecasting cadence, and owner reporting
Awarding Body
Whitestone International College of Innovation
United Kingdom
Qualification Type
Advanced Professional Certificate
(Industry-aligned, regulated qualification issued by Whitestone International College of Innovation, UK)
Delivery Mode
Classroom – London (UK) / Dubai (UAE) campuses
Live Online – Instructor-led virtual sessions
Blended Learning –Pre-study resources + workshops + capstone project
Duration
5 days (intensive) or 3 weeks (part-time blended)
CPD Hours: 35 hours
- Assessment: Integrated operations & revenue plan + knowledge test
- Certification: Successful participants are awarded the Advanced Professional Certificate in Hotel & Resort Operations & Revenue Management.
- UK-issued advanced certificate recognised internationally
- Immediate uplift in RevPAR, ADR, and guest satisfaction through better coordination and pricing
- Toolkits: forecast & pricing calendar, channel mix matrix, SOP pack, KPI dashboard templates
- Enhanced employability for operations and revenue leadership roles
Aligned with ISO 22483 hospitality service quality, AHLEI operational competencies, and HSMAI revenue management best practices
Programme Fees
Clear Fee Structure With No Hidden Costs
£
475
Per Course
-
Industry-focused programmes with global standards.
-
Practical skills for real-world success.
-
Academic excellence with career-ready outcomes.
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